The Whole Bull

Ever wonder what it is that makes Red Bull so effective? Besides the marketing? Patrick Di Justo lassoed together an informative piece on just what the ingredients do for you. Here is a direct link.

Here are some excerpts:

Taurine
Also known as 2-aminoethanesulfonic acid, taurine was originally isolated from bull bile in 1827. Now made synthetically, it is the magical elixir said to bring out the kitesurfing extremophile in any Web-surfing nerd. Taurine's actual effects, while not as drastic as the hype, are pretty wide-ranging, even from the amount found in a single can: Not only is it an inhibitory neurotransmitter (in some cases acting as a mild sedative) and an age-defying antioxidant, it even has the potential to steady irregular heartbeats.

Glucuronolactone
Internet rumors claimed this was a Vietnam-era experimental drug that causes brain tumors. Luckily, that's not true. But don't crumple up your tinfoil hat yet — hardly anyone has looked into exactly what this stuff does. So little research has been done on glucuronolactone (and most of it 50 years ago) that almost all information about it is mere rumor. Users generally believe it fights fatigue and increases well-being, but that could turn out to be bull, too.

Inositol
A carbohydrate found in animal muscle (sometimes called "meat sugar"), inositol is turning out to be a wonder drug that significantly reduces depression, panic attacks, agoraphobia, and obsessive- compulsive disorder. It might even be what makes whole grains effective cancer fighters. Instead of being a bit player in Red Bull (you'd need to drink as many as 360 cans a day to get its benefits), inositol probably deserves a drink of its own.